Curiosity
drives us all-to ask, to feel, to delve, to discover- and with the
touch of a button or by swiping a mobile device, we satisfy that
ever-present itch to know. Google's Annual Year in Search looks back at
the events and hottest trends that kept fingers tapping throughout the
year, in search of the latest news. So what caught the collective eye
of Nigerians in 2015? Our 15th Annual Year in Search has all the
answers, based on the top searches conducted in the country.
Local
personalities, surprising events and unexpected trends in politics,
business and entertainment had Nigerians trawling Google in search of
answers. The postponed 2015 General 'Elections' for example, made the
list of most searched events of the year, right behind the top ranking
'Xenophobia Attacks' in South Africa, which startled the world in April.
Third on the list of Top 10 occurrences in Nigeria is the report on the
arrest of pro-Biafra activist and Director of Radio Biafra, 'Nnamdi
Kanu'. The much anticipated, controversial Fight of the Century between
'Manny Pacquiao and Floyd Mayweather' isn't left out of the list,
although apparently outshone in the minds of Football-loving Nigerians
by the 'Under-17 World Cup', which lies 4th on the list.
Despite
the global buzz which followed 'Bruce Jenner's transgender revelation,
Nigerians appeared to have been more fascinated by the stories
surrounding President 'Muhammadu Buhari'. Interest in the lifestyle and
personality of Nigeria's Head of State peaked during the presidential
elections, placing him in second position on the list of people
Nigerians searched. Topping the list is Nigerian actor, 'Muna Obiekwe'
who passed away in January.
Nigerians'
pride in the country's hugely popular entertainment industry is evident
in the list of top trending songs with the founder of YBNL Nation, and
rave of the moment, 'Olamide', taking pole position on the search list
for Nigerian musicians and his hit track 'Melo Melo' leading the pack of
top 10 trending songs, leaving Adele's 'Hello' lying fourth behind Kiss
Daniel's 'Woju remix' and Olamide's 'Bobo'.
Top
Searches in the Sports category were however dominated by Barclays
Premier League Clubs 'Arsenal FC'; 'Chelsea FC' and 'Manchester United'.
Thanks to the blackmail scandal hovering around him, Real Madrid and
France striker 'Karim Benzema' makes the list of top sports
personalities, behind 'Pedro', 'Arda Turan' and 'Anthony Martial'.
The
"Year-In-Search" lists are Google's annual look at the billions of
searches performed throughout the year. Year-In-Search uses data from
multiple sources while filtering out spam and repeat queries, to build
more than 1,000 fascinating top-ten lists across pop culture, sports,
music, politics, news, and more. To see more information about Google's
Year in Search across the globe and to watch our annual video, visit
google.com/2015.
MOST SEARCHED EVENT QUERIES IN NIGERIA
1. Xenophobia in South Africa
2. Elections
3. Nnamdi Kanu Arrest
4. Under 17 World Cup
5. Charlie Hebdo Attack
6. Mayweather Vs Pacquiao
7. Muna Obiekwe Dead
8. Ooni of Ife Dead
9. Lara Fortes and Oshiomhole Wedding
10. Diezani Alison Madueke Arrest
TOP TRENDING PERSONS IN NIGERIA
1. Muna Obiekwe
2. Muhammadu Buhari
3. Lamar Odom
4. Bruce Jenner
5. Bobbi Kristina
6. Nnamdi Kanu
7. Bukola Saraki
8. Jidenna
9. Kiss Daniel
10. Attahiru Jega
TOP TRENDING MUSICIANS IN NIGERIA
1. Olamide
2. Kiss Daniel
3. Lil Kesh
4. Phyno
5. Falz
6. Flavour
7. Iyanya
8. Timi Dakolo
9. Don Jazzy
10. Chidinma
TOP TRENDING SONGS IN NIGERIA
1. Melo-Melo-Olamide
2. Woju Remix-Kiss Daniel ft Davido & Tiwa Savage
3. Bobo-Olamide
4. Hello-Adele
5. Woju-Kiss Daniel
6. Shakiti Bobo-Olamide
7. Fans Mi-Davido ft .Meek Mill
8. Godwin –Korede Bello
9. Laye-Kiss Daniel
10. Ojuelegba Remix-Wizkid ft. Drake &Skepta
MOST SEARCHED SPORTS PERSONALITIES IN NIGERIA
1. Pedro
2. Arda Turan
3. Anthony Martial
4. Karim Benzema
5. Peter Cech
6. Memphis Depay
7. Gabriel Paulista
8. Sergio Ramos
9. Matteo Darmain
10. Sunday Oliseh
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